twentysix


ORGANIC SEARCH REVIEW: BEDS & MATTRESSES

As the No. 1 digital agency in the UK and a specialist in search, twentysix has undertaken analysis of the organic search landscape of the UK's home retail sector using our proprietary research tool, Sonar.

In the first of our home retail series, we take a deep dive into the 'beds & mattresses' category. Featuring nearly 700 brands in the UK, we unveil the top performing players whilst also uncovering valuable insights to help you inform and priortise your search marketing strategy.




WHAT'S IN THE REPORT


In this report, we review the competitive landscape to assess which retailers are performing well and why. 

We share insights showcasing the importance of content (and the need to please users, as well as search engines!) and look at how optimisation based on user intent can drive performance.

With organic listings having become more diverse in recent years, we analyse how the top brands are making the most of SERP features to access valuable real estate. And perhaps most importantly, we discuss Core Web Vitals and the impact of page experience on rankings.



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TOP PERFORMING BRANDS


Our analysis covers almost 700 domains in the UK. The brands that came out on top were:














HOW TO USE THE REPORT


Use our comprehensive analysis as a valuable tool to shape your SEO strategy:

  • Understand why your competitors are succeeding in SERPs
  • Use our gap analysis to identify your opportunities for growth
  • Define strategic focus and budget allocation
If your brand doesn't feature in the top 20, it will certainly feature in our wider analysis. Please get in touch via the form below, and we'll be happy to share this with you.


HOW WE CAN SUPPORT YOU


At twentysix, we're experts when it comes to performance marketing. Find out more about what we do and how we work:

WE'VE RECENTLY BEEN NAMED THE NO. 1 DIGITAL AGENCY IN THE UK 

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